Most business owners who have an AdWords campaign and also self-manage the account, find that achieving the optimal ratio of clicks, impressions, and rank, can be a daunting task. A well targeted campaign may have few impressions but a higher click-through-ratio (CTR). Yet the owner finds that a higher cost-per-click (CPC) bid may not be the best solution to increase clicks. For the local search and targeted search, what is a better or more sensible approach to this problem? While Google AdWords do provide a vast data base of information on this, real world results are needed. Thoughts anyone??
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