Looks like the AWords Challenge will produce one thing, a greater understanding of how SEO and SEM work! We are currently at 200 clicks in three weeks, with less that $200. Now I must admit, you have to work on the Ads and constantly be willing to tweak them as time goes on. Once you reach the right mix of Keywords, Ad Content, Click Bids, and other considerations the campaign will take off like a rocket. Some may want to go into outer space while others just want to fly at 40,000 feet. The limits can be controlled but I have to stress the importance of looking at the increase in customer contact. Be sure to track where the new customers found you and keep record of how many actually spend money with your business.
This is a fun tool, and for a small business, its the best way to reach a local, national, or global market. Have you used AdWords?
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