Email, Ads, and the Customer

Now comes a real strategy idea. How do you reach customers in a direct mail fashion via email? As we know spam email will get either deleted or blocked, providing the recipient with a easy way to opt out is preferred but what does that leave? Most naive Internet marketeers may think that purchasing an email list is useful. Well that is NOT the case.

Who has a less expensive way to reach customers via email without getting blocked???

The Ads, Click, and Customers have arrived.

Looks like the AWords Challenge will produce one thing, a greater understanding of how SEO and SEM work! We are currently at 200 clicks in three weeks, with less that $200. Now I must admit, you have to work on the Ads and constantly be willing to tweak them as time goes on. Once you reach the right mix of Keywords, Ad Content, Click Bids, and other considerations the campaign will take off like a rocket. Some may want to go into outer space while others just want to fly at 40,000 feet. The limits can be controlled but I have to stress the importance of looking at the increase in customer contact. Be sure to track where the new customers found you and keep record of how many actually spend money with your business.

This is a fun tool, and for a small business, its the best way to reach a local, national, or global market. Have you used AdWords?

Clicks and Impressions, the story unfolds

Most business owners who have an AdWords campaign and also self-manage the account, find that achieving the optimal ratio of clicks, impressions, and rank, can be a daunting task. A well targeted campaign may have few impressions but a higher click-through-ratio (CTR). Yet the owner finds that a higher cost-per-click (CPC) bid may not be the best solution to increase clicks. For the local search and targeted search, what is a better or more sensible approach to this problem? While Google AdWords do provide a vast data base of information on this, real world results are needed. Thoughts anyone??

AdWords, creating interest and clicks

While competing in the Google Online Marketing Challenge in 2008, I am learning the "ins" and "outs" of what AdWords can accomplish for a business. The one distinction is that AdWords are for the Internet, so simply taking the ad copy you gave to the local paper or traditional phone listing will not yield the desired results.

SEO and SEM: What are some hidden or seldom used properties in SEO?

http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

SEO and SEM: AdWords Headline

http://www.copyblogger.com/headline-swipe-file/

AdWords Headline

I realize that most web readers seldom read past the headline when doing a search. With this the case, are advertisers more willing to risk black hat tactics to increase clicks?